Last updated July 2026
Mission Estate Winery is New Zealand’s oldest winery, established in 1851 by French Marist missionaries in Hawke’s Bay. Located at 198 Church Road in Taradale, it sits in the hills with sweeping vineyard and coastal views. Visitors enjoy cellar door tastings, fine dining at the on-site restaurant, and the historic grounds that include the restored Grande Maison seminary building. The winery combines its deep heritage with modern sustainable practices and hosts major concerts and events.
Practical Information
| Address | 198 Church Road, Taradale, Napier |
| Distance from Hastings | Approximately 15 minutes by car |
| Distance from Napier | Approximately 10 minutes by car |
| Established | 1851 |
| Key Features | Cellar door tastings, Mission Restaurant, historic grounds, concerts and events |
| Parking | Free on-site parking available |
| Website | missionestate.co.nz |
About Mission Estate Winery
Mission Estate Winery holds the distinction of being New Zealand’s oldest continuously operating winery. French Marist missionaries planted the first vines in 1851 at Pakowhai to produce sacramental wine, later expanding commercial production. The operation moved to its current Taradale site after the 1910 floods, with the main building relocated in sections.
The 1931 Hawke’s Bay earthquake caused significant damage, yet the winery rebuilt and continued operations. It pioneered several New Zealand firsts, including the country’s first Méthode Traditionnelle sparkling wine in 1963 and early Chardonnay innovations. The estate remains owned by the Society of Mary.
Today the winery produces a range of Hawke’s Bay wines from its own vineyards and contract growers. It emphasises sustainable practices across viticulture and production while welcoming visitors to experience its heritage setting and award-winning wines.
History and Heritage
The winery’s story begins with the arrival of French missionaries who brought winemaking knowledge and vines to Hawke’s Bay. Early efforts focused on self-sufficiency and sacramental needs before shifting to commercial sales in the late 19th century. Key figures such as Brother Cyprien Huchet advanced quality through improved pruning and cellar techniques.
Resilience defined later decades. After flood damage prompted the 1910 relocation to Taradale, the 1931 earthquake tested the site once more. Rebuilding preserved the historic Grande Maison and chapel, which remain central to the visitor experience alongside manicured gardens and vineyard views.
Visiting Mission Estate Winery
The cellar door offers wine tastings in the historic Grande Maison with panoramic views. The Mission Restaurant serves modern New Zealand cuisine using seasonal local produce, with indoor and outdoor seating overlooking the vines and Napier coast. Reservations are recommended, especially for larger groups or dinner.
Ample free parking is available on site. The location makes an easy stop for day trips from Hastings or Napier, with the tree-lined driveway and scenic grounds providing excellent photography opportunities. The site also suits weddings and private functions.
Events and Concerts
Mission Estate has hosted the Mission Concert series since 1993, featuring international artists in the vineyard setting. Past performers have included Dame Kiri Te Kanawa, Ray Charles, Rod Stewart and Eric Clapton. Large-scale events continue to draw crowds and support local charities.
Sustainability Practices
The winery is a founding member of Sustainable Winegrowing New Zealand since 1995 and achieved ISO 14001 environmental certification in 1998. The Mere Road vineyard holds organic certification. Solar panels contribute to energy needs, and ongoing initiatives focus on reducing the carbon footprint through efficiency upgrades and native planting.
What Visitors Often Say
Visitors praise the beautiful historic setting with vineyard and coastal views, friendly and knowledgeable staff at tastings, and the quality of the wines paired with excellent restaurant meals.
Many highlight the peaceful grounds perfect for photos or relaxing, the convenience of on-site dining and parking, and the sense of history that makes the experience memorable beyond just wine tasting.
Where to Learn More
Mission Estate official history page: Detailed timeline of the winery from 1851 to the present.
Mission Estate visit page: Current information on tastings, restaurant bookings and events.
New Zealand Wine profile: Overview of the winery and its Hawke’s Bay wines.
Frequently Asked Questions
Is Mission Estate Winery the oldest in New Zealand?
Yes, it was established in 1851 and is recognised as New Zealand’s oldest continuously operating winery.
Where is Mission Estate Winery located?
It is at 198 Church Road, Taradale, Napier, approximately 15 minutes’ drive from Hastings.
Do I need to book wine tastings or restaurant meals?
Reservations are recommended for the restaurant and larger groups; check the official website for current tasting options.
Are there events or concerts at the winery?
Yes, the Mission Concert series has run since 1993, along with other events and functions.
Is the winery suitable for families or children?
The grounds and restaurant welcome families, with a children’s menu available at the restaurant.
Can I buy wine to take home?
Yes, wines are available for purchase at the cellar door after tastings.
Is there parking available?
Free on-site parking is provided for visitors.
What sustainability practices does the winery follow?
It is a founding member of Sustainable Winegrowing New Zealand, holds ISO 14001 certification, and maintains organic certification on one vineyard block.
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